How AXS Closed a $10.5M Enterprise Deal Through Organic SEO
From toxic backlinks and stale content to a revenue-generating SEO program that directly attributed to the largest deal in company history.
$10.5M
Enterprise deal via organic
+168.79%
Organic clicks (6 months)
+156.33%
Impressions growth
Top 5
Average ranking position
The Client
Industry
Nearshoring / Staff Augmentation
Size
500–1,000 employees
Location
USA + Latin America
The Challenge
AXS had a technically neglected website with outdated content that hadn't been refreshed in years. Their blog posts were targeting the wrong keywords, and their backlink profile was riddled with toxic links from link farms that were actively hurting their rankings.
Despite being a well-established nearshoring company with real enterprise clients, they were nearly invisible in organic search for the terms their target buyers were actually using. Decision-makers at US companies searching for nearshoring partners weren't finding them.
The result: their sales team was entirely dependent on referrals and outbound. They were leaving significant organic pipeline on the table.
The Approach
- 01
Full technical audit + disavow campaign: Crawled the entire site, identified all technical errors, and submitted a disavow file to clean up 200+ toxic backlinks. Fixed crawl errors, improved site speed, and implemented schema markup.
- 02
Revenue-first keyword architecture: Rebuilt their keyword strategy around terms with commercial intent — "nearshoring companies USA", "staff augmentation Mexico", etc. — not just high-volume informational terms.
- 03
Content modernization: Rewrote and updated their core service pages and blog posts with accurate, current information. Added case study references and data points that enterprise buyers find credible.
- 04
Authority link building: Built a systematic link building campaign targeting relevant industry publications, business associations, and niche directories to replace the removed toxic links with high-quality ones.
The Results
$10.5M
Enterprise deal closed
+168.79%
Organic clicks
+156.33%
Impressions
Improved
Average position
Six months after implementation, AXS saw a 168.79% increase in organic clicks and 156.33% growth in impressions. Their average ranking position improved significantly across their target keyword set. Most importantly, an enterprise prospect that found AXS through organic search became their largest client — a $10.5M deal that was directly attributed to the organic channel in their CRM.
Visual Proof
Google Search Console showing 168.79% increase in clicks
Google Search Console showing 156.33% increase in impressions
CRM showing $10.5M deal pipeline
CRM showing deal closed won status
Want results like these?
Book a free 30-min audit and I'll show you exactly what's possible for your business.
Book Free Audit