How Feeding Westchester Generated $80K in Organic Donations With Local SEO
A mobile food pantry serving Westchester County wasn't showing up when donors searched. We fixed that — and the revenue followed.
+168%
Organic revenue
+$80K
In organic donations
+26%
Organic clicks
5,484
GBP interactions
The Client
Industry
Non-profit / Food Security
Size
50–100 employees + volunteers
Location
Westchester County, New York
The Challenge
Feeding Westchester operated a Mobile Food Pantry serving hundreds of families across Westchester County, but they were nearly invisible in local search. When potential donors in the area searched for "food banks near me" or "donate food Westchester", they weren't appearing.
Their Google Business Profile was incomplete and under-optimized. Their website had significant technical issues, and their content wasn't targeting the right local keywords that donors and volunteers were using.
The result: their digital donation channel was severely underperforming. People who wanted to donate to local food causes were finding other organizations instead.
The Approach
- 01
Technical foundation: Fixed critical on-page SEO issues — missing meta tags, duplicate content, broken internal links, and slow page load times. Implemented local schema markup (LocalBusiness, NonprofitOrganization).
- 02
Google Business Profile optimization: Completely rebuilt their GBP listing with accurate categories, photos, service areas, posts, and Q&A. Set up systematic review generation.
- 03
Disavow and cleanup: Identified and disavowed toxic backlinks that were suppressing their local rankings.
- 04
Local content strategy: Created and optimized content targeting donation-intent and volunteer-intent searches specific to Westchester County neighborhoods.
The Results
+168%
Organic revenue
+$80K
Organic donations
+26%
Organic clicks
+34%
Impressions
The results exceeded expectations across every metric. Organic revenue increased 168%, with $80K+ in donations directly attributed to organic search in the measured period. Organic clicks grew 26%, impressions increased 34%, and their Google Business Profile generated 5,484 user interactions. Feeding Westchester went from invisible to dominant in local food bank searches across Westchester County.
Visual Proof
GA4 showing 168% increase in organic revenue
Google Search Console showing click growth
Google Business Profile with 5,484 interactions
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